REFERENCES

In Stand Out, I compiled much of what I’ve learned about portfolio building through years of professional practice, study, teaching, and mentoring young designers, but the pages of a single book cannot possibly encapsulate everything you may want to know. Further exploration will energize your efforts and strengthen your results. The following print publications and online resources have provided inspiration for me in my writing and in my teaching—as you work to establish your presence in the professional world of design, I urge you to seek out these resources, continue educating yourself, and build your own library of inspiration.

Personal Branding

Arruda, William. http://www.williamarruda.com.

Blazer, Liz. Animated Storytelling: Simple Steps to Creating Animation and Motion Graphics.

            Berkeley: Peachpit Press, 2015.

Chritton, Susan. Personal Branding for Dummies. Hoboken, NJ: Wiley, 2012.

Kang, Karen. Branding Pays: The Five-Step System to Reinvent Your Personal Brand. Palo Alto,
               CA: BrandingPays Media, 2013.

Landa, Robin. Build Your Own Brand: Strategies, Prompts and Exercises for Marketing Yourself.
               Cincinnati: HOW Books, 2013.

Landa, Robin. Graphic Design Solutions. Boston: Cengage Wadsworth, 2011.

Neumeier, Marty. The Brand Gap: How to Bridge the Distance between Business Strategy and
               Design: A Whiteboard Overview. Berkeley, CA: New Riders, 2006.

Neumeier, Marty. Zag: The Number-One Strategy of High-Performance Brands: A Whiteboard
               Overview. Berkeley, CA: AIGA, 2007.

Sinek, Simon. https://www.startwithwhy.com.

Portfolio Building

Adobe product support. https://helpx.adobe.com

Creative Bloq. http://www.creativebloq.com

Friedman, Max, and Rose Gonnella. Design Fundamentals: Notes on Color Theory. Berkeley:
               Peachpit Press, 2014.

Gonnella, Rose, Christopher J. Navetta, and Max Friedman. Design Fundamentals: Notes on
               Type. Berkeley: Peachpit Press, 2015.

Gonnella, Rose, Christopher J. Navetta, and Max Friedman. Design Fundamentals: Notes on
               Visual Elements and Principles of Composition. Berkeley: Peachpit Press, 2015.

Landa, Robin. Advertising by Design: Creating Visual Communications with Graphic Impact.
               Hoboken: J. Wiley & Sons, 2004.

Landa, Robin. Designing Brand Experiences. Clifton Park, NY: Thomson Delmar Learning, 2006.

Lindström, Martin. Brand Sense: Sensory Secrets behind the Stuff We Buy. New York: Free Press, 2010.

Onaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and
               182,000 Brand Managers. Hoboken, NJ: Wiley, 2013.

Pan, Simon. http://simonpan.com.

Roberts, Kevin. Lovemarks: The Future Beyond Brands. New York, NY: PowerHouse Books, 2004.

Career Preparation

Crawford, Tad, and Eva Doman Bruck. Business and Legal Forms for Graphic Designers. New
               York: Allworth, 2003. Print.

Foote, Cameron S. The Business Side of Creativity: The Complete Guide for Running a Graphic
               Design or Communications Business. 4th ed. New York: Norton, 2014. Print.

Graphic Artists Guild Handbook: Pricing & Ethical Guidelines. 14th. ed. New York, NY: Guild, 2013. Print.

Heller, Steven, and Véronique Vienne. Becoming a Graphic and Digital Designer: A Guide to
               Careers in Design. 5th ed. Hoboken, NJ: Wiley, 2015. Print.

HOW Magazine. http://www.howdesign.com.    

Janda, Michael. Burn Your Portfolio: Stuff They Don't Teach You in Design School, but Should. Berkeley: Peachpit, 2013. Print.

Landa, Robin. Nimble: Thinking Creatively in the Digital Age. Cincinnati: HOW, 2015. Print.

Spencer, William Burks. Breaking In: Over 100 Advertising Insiders Reveal How to Build a
               Portfolio That Will Get You Hired. Seattle, WA: Tuk Tuk, 2014. Print.